Keeping the doctor away…
How do you encourage people to change their behaviour?
Email often gets out of control, especially in large organisations. It's impersonal, disruptive and often the wrong medium for your message.
At PricewaterhouseCoopers, the average employee found themselves spending over an hour a day reading and responding to email. PwC wanted this to change, but didn't know how.
To stop the rot, a witty medical-themed campaign using regional email-free days, communications training and ‘how to’ email booklets encouraged recovery.
By the end, more than 60% of staff said they would consider changing their behaviour.
What we did for : PricewaterhouseCoopers
- Campaign identity
- Posters
- Booklets
- Presentation materials
- Training
